What to do with Spark?

I first brought Spark four or five years ago, when I saw how much they dominated NZ's mobile phone market. And for a few years, they were great, the share price did fine and I reinvested the big dividend. In 2023 they started to decline, so in early 2024 I brought some more. They had a strong balance sheet, and still dominated the mobile phone market, so I thought my money was safe. And actually, as a Spark customer, all my dealings with them had been quite pleasant. But now, even after all those reinvented dividends, I'm still down 42%. I hate to admit it, but it has been my worst shareholding by some distance.

Considering the ability for Elon Musk's Starlink to improve broadband connectivity in rural regions, way beyond the ability of Spark to so, I think the time might be running out for me to get out with any capital still intact. Most analysts seem to be bearish on the company's shares over the long-term, but seem to believe they are undervalued in the short-term. Currently they are sitting on $2.32, after not having a great week. They have a 50% share in the undersea cable that connects NZ with the world, so there must be some value in that. They are increasing their investments in 5G and 6G technology, which should benefit as NZ advances its technology.

My analyst with ASB Securities, Morningstar, currently have a $3.60 12-month price target on them, and the average analyst price target is $3.00. I am not optimistic that they can get to $3.60. But if they can get too $3.00, I think I will be selling my shares and taking the loss. Spark really is an example to me, that you should cut your losses early.